This ultra moisturizing clean lip balm has the creamiest smooth-gliding texture that’s pure luxury for lips. Cushy, nourishing, high-performance, and subtly scented, it took three whole years to make: “Worth it!” says Gwyneth. “My lips get really dry in the winter especially, and this balm soothes and moisturizes like nothing else.”

Consumer-tested and dermatologist-approved, it’s made with rich, high-quality botanical oils—coconut, argan, castor seed, jojoba, and sunflower—plus pomegranate extract and shea butter. The balm comes in classic clear and four exquisite, beautifully sheer tinted shades, each flattering on just about every skin tone and as incredible for cracked or dry lips as it is for every day. That it comes in the sleekest, most adorable rose-gold package is truly the icing on the cake.